We can look at this in many ways, but it ends up with: God is God and we are not. God is the infinite creator and we are his finite creation. So, we are definitely not equal with God, but God still loves us. In fact, He loves us so much that He became one of us and died for love of us, on a cross of all things.
So, we do not deserve God’s love, but why does God love us? It comes down to God’s goodness. Surely, we can do things that please God, but we also do things that displease Him. He does not show wrath or vengeance for our wrongdoings. Instead, what pleases God is what is God for us. After all, He created us, so He merely wants us to do what is good for us.
God created us, so He also knows what is good for us better than we can know. A good father does not give a curfew because of malice, but to protect his child. So too, our Heavenly Father only wants to protect us. It is good for us to keep a good relationship with Him, since He gave us life and can give us more gifts in the form of grace. It is also good for us to keep good relationships with others, since these people affect our lives as well.
“Indeed, only with difficulty does one die for a just person, though perhaps for a good person one might even find courage to die. But God proves his love for us in that while we were still sinners Christ died for us. ” – [Romans 5:7-8]